Too many ideas. Building the best ones.

I'm Johnny, co-founder of Signalize. I've always had more ideas than time, and the jobs I've worked so far, from bakery counters to coworking floors, keep teaching me how work actually gets done. Based in San Francisco, by way of Minnesota.

Signalize

Golden Gate Bridge from Battery Spencer. The bridge is drawn to scale; the skyline is enlarged for effect.

Journey

Outbound to What's Next
  1. Stop 1

    Minnesota

    Where it started. I was the kid who always loved learning, and I spent most of my free time on the basketball court. But getting anywhere meant needing a car, and I wanted more room to explore. One tour of USF and I fell in love with San Francisco.

Education

Up the steps on Lone Mountain.

MAJOREntrepreneurship& InnovationMINOREconomicsHONORSMagna Cum LaudeSOM HonorsProgramCOURSEWORKFinanceAccountingEconomicsBusiness AnalyticsACTIVITIESHelped found theEntrepreneurshipIncubatorTA & Peer TutorUNIVERSITY OF SAN FRANCISCOBusiness AdministrationB.S. · DECEMBER 2024
School
University of San Francisco
Degree
B.S. in Business Administration, graduated December 2024
Major
Entrepreneurship and Innovation
Minor
Economics
Honors
Magna Cum Laude; School of Management Honors Program
Coursework
Finance, accounting, economics, and business analytics
Activities
Helped found the USF Entrepreneurship Incubator; Teaching Assistant for Principles of Finance; Peer Tutor

Experience

Across the lagoon at the Palace of Fine Arts.

The Palace of Fine Arts across its lagoon, with swans you can select to see each role

Tap a swan to see a role.

Ideas

Cell house, Alcatraz. Every cell holds an idea I can’t stop thinking about.

WYApp

One bulletin board for everything happening on campus.

Students, clubs, college orgs and local vendors would all post events in one place. We pitched it to schools as a paid tool that gives student organizations far more visibility and helps students find friends who share their hobbies, while vendors would pay just $1–2 a month to post. I built it with a college friend for about a year and we won a small amount of funding, but neither of us was technical, so we set it down.

Status: shelved · my first big idea

Never Miss Gifts

Your personal gift idea generator and AI shopping assistant.

Add your family’s birthdays, hobbies and interests, and the AI comes up with genius gift ideas, and can even buy them for you, depending on how much you want automated. Schedule gifts for holidays all year, plus spontaneous surprises in between that remind the people you love that you’re thinking of them. I developed it with classmates in a college course but chose not to take it further.

Status: shelved · class project

Spotify “Spot”

What if Spotify made its own smart speaker?

Spot would connect straight to your Spotify and let you build AI playlists by voice. Using Spotify’s AI tools, it could brief you while you get ready for work, mixing your favorite music with news from your field and updates from your own schedule: basically a custom radio station made just for you. It could even bring back the car device Spotify scrapped, this time with smart speaker features that make it worth having.

Status: concept · name still up for debate

Snowbird Rides

Put a snowbird’s parked car to work all winter.

Every winter, tons of Minnesota snowbirds fly south and leave their cars collecting dust in the garage. What if a ride-share service, Uber or a more refined version of it, had registered professional drivers use those cars to give rides while the owners are away? Owners get full insurance coverage and a cut of the profits, since it’s their vehicle doing the work.

Status: concept · working title

Alcatraz Island

Every idea I can’t shake is locked up out here. Click the cell house to go inside.

G

Signalize · Ground floor

Your CRM stores. It doesn’t steer.

Reps lose hours to CRM admin, deals go quiet with no flag, and the real priority list lives in a spreadsheet, a notepad, or someone’s head.

Use the elevator to ride up the tower.

Floor 30 · What we’re hearing from reps

“The only reason I’m doing manual data entry is so the people above me can see what I’m working on. But everything I’ve ever done has already been recorded, by Gong, in an email, or in a Slack message. That information should just go straight to them.”

Account Executive, B2B SaaS

“The most tedious part of my job is inputting data into our CRM. Everyone kind of has their own Google Sheet tracking their own deals.”

Account Executive, fintech startup

“It’s a lot of noise for something that’s just overwhelming more than anything else.”

Area Sales Manager, lighting manufacturer

The crown

Signalize

The AI-native deal orchestrator. It decides what to do next, then does the work.

Catches stalled deals

Watches for silence and flags the deals going quiet before they go cold.

Tells you what’s next

A short must-win list with the next best action for every deal on it.

Does the follow-through

Approve a step and Signalize does it, then writes it back to the CRM.

No prompts, no setup

Connect Salesforce or HubSpot and get your first stall digest within 24 hours.

Where we are

In discovery with sales reps and bringing on our first design partners. Get early access

Arcade

Daily games I've built with Claude. Each player on the field is a game. Pick one to play.

Today's lineup
  1. 1

    Needle Drop

    Drop each song into your timeline by release year. Three strikes and you're out.

    Play
  2. 2

    Deep Cuts

    One artist, 60 seconds. Name as many of their songs as you can.

    Play
  3. 3

    Depth Chart

    Name an iconic NFL offense, then call its record and how far it went.

    Play
  4. 4

    Box Score

    Name a classic NBA team's starting five and sixth man, then call their season.

    Play
  5. 5

    Time Capsule

    Guess the hidden year from five clues, from champions and No. 1 songs to headlines.

    Play
  6. 6

    Lineup Card

    Name a classic MLB team's lineup by position and its ace, then call their season.

    Play

Contact

Greetings from Postcard Row.

Drop me a line.

I'm open to analyst, operations, and business administration roles, happy to talk about Signalize, and always up for a coffee in the city.

Send a message
City
San Francisco, CA

Thanks for riding along.

Building in San Francisco, usually somewhere under the fog.